Why Google AdSense Didn't Make Sense

So I'm sure many of you by now have noticed the new advertisements on this blog, replacing the Google AdSense ads I had previously. I know a lot of you are curious as to how well Google ads can perform, or maybe are just curious why I made the switch, so I thought I might share my (brief) personal experience with Adsense with you.

Basically, if you're not familiar as to how they work, Google AdSense in a nutshell is a service for webmasters to easily hook up with advertisers. You apply for the program, and once you're in, you stick in a bit of code and Google sends out a spider, figures out what's on your page, and serves you a relevant text (or image) ad as best as it can. There's a lot more to it, but I won't go into details. I recommend this page for more details.

In the past, web advertising has been a difficult thing for the vast majority of webmasters, bloggers, etc. to set up. Unless you had connections with potential advertisers, you were stuck with no ad revenue, or forced to use an ad service that would place totally irrelevant (and obnoxious) ads on your site. Google AdSense fixes a lot of these problems, hookng up literally millions of advertisers with content creators. It's sort of like how Ebay hooks up sellers and buyers, but with near total automation. Continue reading...